Turn your scientific journal article into a blogpost with these easy steps
- Post by: Dr Lauren Ball
- October 31, 2019
- Comments off
Academia is very different than it was 20 years ago. In the digital world, academic authors now get multiple chances to create and put out their own messages. So why not turn your article into a blog post that might engage more readers or that media outlets might even pick up?
It’s easy to do following these steps:
STEP 1: Cut down the Introduction section
In the blog context, you do not need to provide a comprehensively referenced literature review in your Introduction. Just write a short summary in 3 or 4 lines that details why the research is interesting and important.Don’t be afraid to express yourself with easier words so people understand what it’s about.Your task here is to evoke interest, and give readers a good narrative steer that attracts them into the post.
STEP 2: Summarise your Methods section
Briefly sum up your Methods section using clear, untechnical terms (then link to the full article, using an open access version whenever you can so that those curious can read more). This section should be no more than 200 words.
STEP 3: Emphasise your KEY findings
Now comes the part where you take the three top key findings and arguments out of your journal article and promote them to the reader. Ask yourself – what did your research efforts discover? What was so important about your key findings or conclusions? Try to end the post in a decisive and interesting fashion. This section needs to be crystal clear to the reader – avoid using overly formal wording.
Post the blog online with links to your full article and encourage readers to comment and contact you with any questions. Include a few lines of ‘bio’ about yourself. Link to your Twitter, Facebook or email accounts.